The Foundation has identified a systemic challenge to economic and social transformation in Southern Africa. A large portion of the Southern African population lives in poverty whilst there are well functioning businesses, universities and civil organisations in the same context. A major contributor to this systemic challenge is the historical lack of human capital investment.

The Foundation is of the firm belief that high impact entrepreneurial leaders will dramatically contribute to a positive economic, social and political change. The Foundation therefore identifies, selects and invests in potential greatness over the long-term through its Scholarship and Fellowship opportunities.

The Foundation's investment approach provides access to education and entrepreneurial leadership development. Once formal education is completed the Foundation encourages work experience that compliments personal passion, purpose and skills development. It is the Foundation's hope that Fellows will then move into areas of influence where they will effect lasting change and positive impact.